What a difference Museum Signage can make #musesocial

I was privileged to be Keynote Speaker at the Visitor Experience Group conference near my home town in Philadelphia recently and one of the things I mentioned was museum signage. My statement was around why they were always negative – DO NOT TOUCH or DO NOT SIT when the same statement could be said in a fun positive way.

New visitors are always nervous about doing the wrong thing or feel judged for not staring at the art for the right time etc and if we changed our signage to a more positive approach that could really help ease the tension and break some barriers. The only example I could think of was one that said ‘You can touch, but it’ll break’ but I know there are so many clever ones out there so I ask the museum community to share.



October 25, 2019
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